“The technical challenge of modern marketing is that explosion of smaller touchpoints”

July 19th, 2011 by Jonas Persson, Senior Interaction Designer at Hello Future.

“The technical challenge of modern marketing is that explosion of smaller touchpoints [...] The marketing team is tasked with understanding all of these touchpoints, but each individual touch point is too small to care about.”

(From Insights from the explosion of marketing touchpoints)

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Comments

  1. Posted by ~ Rashmi Siravara
    September 22nd, 2015 at 19:52

    _ It’s all within The Point of Contact Mapping, Pinned to the exacts, Touch Points become fewer reducing Fragmentation Issues.

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