“The technical challenge of modern marketing is that explosion of smaller touchpoints”

July 19th, 2011 by Jonas Persson, Senior Interaction Designer at Hello Future.

“The technical challenge of modern marketing is that explosion of smaller touchpoints […] The marketing team is tasked with understanding all of these touchpoints, but each individual touch point is too small to care about.”

(From Insights from the explosion of marketing touchpoints)



  1. Posted by ~ Rashmi Siravara
    September 22nd, 2015 at 19:52

    _ It’s all within The Point of Contact Mapping, Pinned to the exacts, Touch Points become fewer reducing Fragmentation Issues.

  2. Posted by Sylvia
    December 12th, 2018 at 00:41

    Why Do Most Peolple Believe Thaat Cancer Is A Disease?
    Everyone has thhe capacity to heal themselves
    There isn’t cancer which has not been survived by someone,
    regardless of hhow far advanced it turned out. If even one individual has succeeded in healing his
    cancer, there should bee a mechanism correctly, equally as there exists a mechanism for creating cancer.
    Every person on this planet has the capability
    to do both. If you hve been diagnosed with cancer, you might not manage
    to customize the diagnosis, but it iis certainly in yourr power
    to customize tthe destructive consequences that it (the identification) could possibly have giving you.

    The way you perceive thee cancer along with tthe steps where you will take following tthe identification are some
    from the strongest determinants of your future wellness,
    or perhaps the deficiency of it.
    90-95 percent of most cazncers appear annd disappear of their own accord
    The indiscriminate mention of canccer bbeing a ‘killer disease’ by profeseionals and lay
    people alike has turned cancer in to a disorder with tragic
    consequences for some today’s cancer patients in addition to
    their families. Cancer has grown to be synonymos with extraordinary suffering,
    pain, and death. This perception continues although 90-95 percent of all cancers appear and disappear
    of their own accord. Not a day passes minus the
    body making numerous cancer cells. Some people, under
    severe temporary stress, make more cancer cells than usuasl and form clusers off cancerous cellls
    tyat disappear again after they feel great.
    According tto medical research, secretions in thhe DNA’s
    powerful anticancer drug, Inerleukin II, drop under mental and physical duress and increase again when thhe person becomes relaxed andd joyful.
    Loow secretions of Interleukin II raise the incidence oof cancer in the body.
    However, people are generally not under severe stress all the time.

    Therefore, cancer malignancy vanish with no form of medical intervention and without causing any real harm.

    Right at this moment, an incredible number oof people are walking
    around wwith cancers in their body with no a clue they may have them.
    Likewise, an incrediblle number of people
    heal their cancers without even knowing it. Overall, there are lots of more
    spontaneous remissioons of cancer than you will find diagnosed and treated
    Cancer treatments do more harm than good
    The simple truth is, relatively few cancers actually bdcome ‘terminal’ orr are even detected.
    The vast majority of cancefs remain undiagnosed and are not ound until autopsy.
    Typically, they will don’t die ass a reshlt of cancer.
    They don’t have even symptoms which could prompt the doctor to prescribe
    any of the standard cancer-detecting tests. It should raise everyone’s eyebrows
    that 30-40 times numerous cases of thyroid, pancreatic, and cawncer of the prostate are
    found in autopsy than are detected byy doctors. Thee British medical journal Lancet published research in 1993 that showed early screening often leads tto unnecessary treatment.
    The reason for that? Although 33 percent of autopsies reveal cancer
    of prostate, just one percent die as a result. After age 75, half with the males may have prostate type
    of cancer, but only 2 percent die from that.
    New official recommendations (August 2008) reqjire oncologists to
    will no longer treat men with prostate cancer at night age of 75 years as
    the treatmens do more harm than good and offer
    no advantages over no treatment in any way.

    It have to bbe noted the low mortality rates only affect those who have neither been informed they hasve cancer nor
    receiived any strategy to cancer. Mortality rates, however,
    increase drastically if cancers are increasingly being diagnosed and treated, which clearly shows what does the killing.
    Once diagnosed, the vast majority of cancers are nrver given the opportunity
    to disappear on their own. They are promptly targeted with the arsenal of deadly weapons includihg chemotherapy drugs, radiation, aas well as tthe surgical
    knife. ‘Sleeping’ tumors that wold never really cause much priblems for our bodies, may easily be aroused
    into powerful defensive reactions and turn into aggressive,
    like relatively harmless bacteria that transform into dangerous superbugs
    when attacked by antibiotic medication.
    It makes simply no sense thawt aat any given time if you
    want to boost the body’s most significant healinmg system
    – the immune system – you would subject yourself to radical treatments that really weaken or destroy the disease fighting capability.

    The problem with cancer patients is, terrified by thhe diagnosis, they submit their to those cutting/burning/poisoning procedures that, in aall likelihood, will lead them more rapidly towards the
    day of final sentencing: “We need to let you know with the deepest regret that there is nothing more that can be done to help you.”
    The most pressing question is not, “How advanced or dangerous is my cancer?” but, “What am I doing you aren’t doing that puts my body system in a situation of getting to fight because of its life?” Why do a
    lot of people proceed through cancer like it were the flu?
    Are they just lucky, or perhps is there a mechaism in the
    office that creates the healing? On the contrary, what’s
    thhe hidden element that prevents the body from healing cancer naturally, which makes
    cancer so dangerous, if indeed it really is dangerous in any way?

    People believe cancer is a vicious killer
    The techniques to alll these queries lie witrh all the individual who has
    the cancer, and does not deoend on their education of the particular cancer’s ‘viciousness’ or thhe
    advanced stage this agreement it seems to possess
    progressed. Do you think that cancer is a disease? You will almost certainly answer, “Yes,” because
    of the ‘informed’ opinion that this healthcare industry
    and marketing have fed oon the maqsses for many decades. Yet,
    the harder important but rarely asked question remains, “Why think cancer can be a disease?” You may answer, “Because I know cancer kills people every day.” I
    would thhen question you further, “How did you know it is the cancer that kills people?” You would
    probably believe that most people who may have cancer die,
    so obviously it must be the cancer that kills them.
    Besides, you could possibly reason, all thhe expert doctors show
    Let me ask you another question, a very strange one:
    “How have you any idea for sure that you are the daughter/son of one’s father and not of one other man?” Is it
    because your mother told yoou so? What makes you believe that your particular mother said the truth?
    Probably as you believe her; along wioth pointless to never.
    After all, she’s your mother, and mothers usually do not lie aboutt these things.
    Or would they? Althokugh you won’t ever actually know with absplute certainty how the person you believe to get your father
    is, in reality, your father, you nevertheless have turned everything you subjectively believe into something that
    you ‘know’, into an irrefutable truth.
    Although no scientific proof whatsoever exists to show that cancer is a disease (versus a healing attempt), most oof the people will insist which it iss often a disease because this is what they
    have been tod to trust. Yet this belief is only hearssay determine by other people’s opinions.
    These other people heard the identical ‘truth’ from somebody else.

    Eventually, the infallible doctrine that cancer is often a disease might be
    teaced for sime doctors who expressed their subjective feelings or beliesfs
    by what they hhad observed and published them in certain review articles oor medical reports.
    Other dooctors agreed with their opinion, and eventually, it
    became a ‘well-established fact’ that cancdr is often a vicious illness
    that somehow gets your hands oon people tto be able to kill
    them. However, reality of the matter could possibly be quite different and more rational
    and sciengific than that.

What do you think?

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