“The technical challenge of modern marketing is that explosion of smaller touchpoints”
“The technical challenge of modern marketing is that explosion of smaller touchpoints [...] The marketing team is tasked with understanding all of these touchpoints, but each individual touch point is too small to care about.”
(From Insights from the explosion of marketing touchpoints)
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September 22nd, 2015 at 19:52
_ It’s all within The Point of Contact Mapping, Pinned to the exacts, Touch Points become fewer reducing Fragmentation Issues.